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GoodCorporation has worked for three of the leading gambling organisations in Europe, helping them to assess their worldwide operations. As part of this work GoodCorporation has conducted mystery customer reviews. Our work for Ladbrokes, PartyGaming and the Rank group means that we have considerable experience and knowledge of the gaming sector and the challenges that these companies face to operate responsibly.
Gambling organisations are under considerable pressure to demonstrate that their controls are working to prevent people from becoming addicted or spending more than they can afford. These controls typically allow players to set limits to how much they spend. GoodCorporation's assessments in the sector help to test these controls to ensure that they really work. The mystery customer work also helps our clients to evaluate how well their customer sign-up and managment processes work, as well as ensuring that games are fair and working as they should.
"The GoodCorporation assessment is an excellent way for us to measure how we are doing and for the board to ensure that it is discharging its duties in terms of the Operating and Financial Review in our Annual Report." Peter Reynolds, Head of Investor Relations, PartyGaming..
