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GoodCorporation has worked for four of the leading gambling organisations in Europe, helping them to assess their worldwide operations. Our work has focussed on evaluating the effectiveness of responsible gambling controls and has involved mystery customer exercises, corporate responsibility reviews and code of conduct audits.

Gambling organisations are under considerable pressure to demonstrate that their controls are working to prevent people from becoming addicted or spending more than they can afford. These controls typically allow players to set limits to how much they spend and ensure that under-18s are effectively excluded. Our experience and knowledge of the sector and the challenges that these companies face to operate responsibly enable us to help our clients put systems and processes in place to deliver best practice. Our evaluation work also enables us to put controls to the test to ensure they work in practice. While mystery customer exercises help our clients to evaluate how well their customer sign-up and management processes work, as well as ensuring that games are fair and working as they should.

“The GoodCorporation assessment is an excellent way for us to measure how we are doing and for the board to ensure that it is discharging its duties in terms of the operating and financial review in our Annual Report.” Peter Reynolds, Head of Investor Relations, PartyGaming.

Our clients in this sector have included: bwin.party (PartyGaming), Ladbrokes, Sportingbet, Rank.

At the end of the day, no matter how hard you try to self-audit, you need that external viewpoint

Ros Barker, HR director, Ladbrokes

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